What Gives Best ROI Off-The-Self (OTS) or Custom Mobile App Development

Mobile App Development

Have you ever explored the Google Play Store and Apple App Store for a particular category of business niche applications? You might have ended up a plenty of different mobile apps with varying types of features and functionality. These mobile apps may come with a price or free of charge depending on their monetization schemes. One attribute is standard for the mobile apps publically available in app marketplaces, and it is that these all apps are “Boxed Solutions or Off-the-Self Solutions” by nature. These apps in markets are targeting a broad range of audience and offering the features and functionality accordingly. Therefore, they may fit for a particular business or profession or not. When a client of the mobile app is searching and trying one or more mobile apps to address the bespoke needs and disappointing, it creates room for custom mobile app solution, and the client has to look at the mobile application development companies to go for custom mobile app development process. The whole story described here is a part of heated discussion OTS vs. custom mobile app for business in question. In order to overcome the given dilemma of mobile solution selection, we are illustrating the pros and cons of both kinds of options for the mobile app needs. We hope it may help to take a quick yet refined selection of the mobile app development option.  

Off the Self (OTS) Mobile App Development

Pros of OTS Mobile Apps:

• Since the target audience of the OTS mobile application development is vast, the cost per unit becomes negligible, and anyone can afford it
• OTS is addressing a wide audience, so it always features rich
• It may solve the majority of business needs and saves you from the costly and time-consuming custom mobile app development process
• Many OTS app developers or companies offer additional supports, maintenance, and upgrades to a cheaper contract or package
• Due to a plenty of users and developers are involved with OTS apps, chances are high to formulate user and developer community to grab the external supports via forums or official websites
• It made for all so easy to deploy and start working with nil to little help
• The designing, programming, and testing responsibilities are on the OTS app developers or the company, so users are free from the obligations and liabilities

 

Cons of OTS Mobile Apps:

• It is true that the download cost of the OTS is quite low but OTS Mobile App Development Company charging for the upgrades, license fee if any, and per user charges in many cases
• Many features and functionality are unwanted for a particular client and can create bad user experiences or place excessive load on the system
• If your business process is not matching with the app functionality, you need to alter it to some degree, and it may prove daunting to you and your staff
• It may pose security threats and technical issues due to public nature of the mobile applications
• If you are going to tweak it to make it suitable for your requirements and processes, it may cost you dearly or deny it

 

Custom Mobile App Development

Custom mobile apps are fully-integrated solutions by definition and supporting smooth processes of your business.

Pros of Custom Mobile App Development:

• Custom mobile apps solutions are tailored to match your business processes, requirements, and security needs
• It is devoted to solving the almost all problems of customer/client of the app including app user acquisition, engagement, and conversion
• If you think MVP is best at the initial stage, custom app development provides that opportunity and saves you from a big initial investment
• You can select the mobile OS platform as per your audience research and expand it from one platform to another after adequate testing
• Bespoke mobile apps may not reside in the marketplace and remain hidden from the many eyes with malicious intentions
• You can take security measures like authentication and encryption for access as well as data security
• Custom app development companies always care their patrons by providing free supports and cheaper packages for maintenance and upgrades, so longevity of your app functioning is assured
• You need not spend on licenses or app ownership since bespoke app development team is granting everything while handing over the app source code or uploading on your landing pages/marketplace

 

Cons of Custom Mobile App Development:

• If your mobile app development project is medium to big scale and expected to last for years, you must have provision for significant investment at initial stage on the mobile app development process
• With the pace of time, you may need changes and additions in features or functions, and it may cost you additionally as they may be billable
• Finding the right talents, dependable team or Mobile Application Development Company, and allocated business team or your time during the entire development process is daunting, but rewarding at the end!
• In-house recruitment of talents and one-time investment on infrastructure is not possible for SMBs
• You may devoid of the support from the user or developer community for small to big issues and should keep good relationships with the app development team anyway

     

Conclusion:

Many ready to use or OTS mobile apps are coming with customization capabilities in their code structure and integration with third-party software. Thus, you have the opportunity to grab the cheaper alternative still maintaining bespoke requirements. However, today mobile app development industry, particularly offshore companies are working in the highly competitive environment. Thus, you may have high quality mobile app development with comparable cheaper rate and flexibility. Therefore, considering custom mobile app development may prove a worthy investment for your mobile identity and growth. If you are lucky enough, Addon Solutions like mobile application development team may address your bespoke needs beautifully.