Virtual Reality E-Commerce – How To Win With VR/AR ?

Emerging Technologies

AR and VR are both used to create 3D videos and animations and to change the reality that is in front of us. There is just a fragile line difference between both of them.

Virtual Reality creates a whole virtual world in front of our eyes, but Augmented Reality first brings the real world around us on a digital platform and then converts it into the wildest imagination according to the users. Augmented reality apps will minimize the cost & maximize the audience that gives your brand exposure.

Changes occurred into E-Commerce due to VR/AR

There is tremendous excitement among people in E-Commerce for AR and VR technology. Augmented reality shopping app has an opportunity to reshape the world with retail stores.

These technologies have changed the traditional way of doing business. With the help of technologies, we can improve the daily shopping experience of the customers. Below are the ways that how we do it.

Virtual Shopping Experience

If a customer visits a shop, and he/she wants to try out various products, then the customer may get tired and leave the store or may end up taking a product that does not fit their expectations. VR is also offering the user experience like they are moving with comfort in their home.

With the help of VR apps, customers can try out various dresses virtually and choose the best outfit according to their wishes. It will help business owners to improve their relations with customers. Virtual showrooms will help the users for getting the visualize product or items.

Save time

If customers can try out various products virtually, then it will save a lot of time for the customers. It will allow them to choose the best outcome possible according to their needs. It is also possible that a customer ends up buying more products than required, which will eventually increase the profits of their business.

AR headset apps will also give the functionality to compare their products with others. Shoppers can buy the products after going through their review & rating and get the best from it.

Virtual Dressing Room

VR has given a boost to the online shopping experience. With the help of it, customers can get Virtual showrooms at their house. It will provide the customer with a chance to choose from a wide range of products at their home at any point in the time. It will automatically increase customer satisfaction.

The user will be able to upload the image of yourself or has to interact with the phone’s video camera, with that the new generation app is giving the correct idea about the fitting & will give the accurate result of your dressing.

Saves money

If we have VR technology, then we may not need to buy expensive real states property for your business. You can produce 3D videos of the kind of exact location that your user wants to see & it will save money and will get the virtual experience.

Apps of AR and VR products available in the market today

Various common brands use AR/VR into their apps, such as Amazon, Alibaba, and eBay.

Blippar

This app primarily used for marketing. This app uses custom ads, newspapers, and billboards much more for marketing. It will give the users to view the real-world objects that enhanced with games, music, digital graphics, and text with the camera of the smart gadget.

It implemented the augmented reality digital ad platform. For AR technology, Blippar utilizes images for primary use and then deploy it on the mobile. Its best example is Walmart and Oreo. Oreo is a biscuit producing company. In it, the customers decide the next biscuit flavors.

Total Immersion

It is a very famous company which services used by big organizations such as Toyota, Paramount Pictures, eBay. With this app, we can do VR/AR marketing for retail brand marketing and mobile-commerce.

Benefits of VR in a business

Memorable customer experience

With the help of VR, we can provide a 360-degree view of every product in 3D. It will allow customers to look at every product in detail and make better decisions while buying products. They will get the best with the VR clothing store that is popular in the market. They like to shop again & again.

Social Media

Social media is a perfect platform for marketing. If you put good AR/VR videos on this platform, then you can get people talking about you. It will surely increase your customer base and will create awareness among the people about your brand.

Breaking down language barriers

It said that a simple picture could easily explain a thousand words. If this is true, then VR will define a million words. If someone speaks other languages then you, in that case, you can do marketing for them with the help of VR.

Conclusion

If you are thinking of investing money in this technology, then you are in the right direction because it is the future of e-commerce. It will help to save time and labor of the customers as they can try on various clothes virtually.

It will help business owners to improve their relations with customers. It also provides a business owner with different new marketing technologies. The business owner will also get an independent application in VR or AR.