The Ultimate Future of Social Media Sites

Marketing

The Change Is Inevitable

The change is a law of nature, and everything is changing with the pace of time. If you are not ready to accept change, you might become obsolete and vanished in the dark. The same applies for personal as well as professional levels for all human being.  

The Role of Tech Evolution in Change

The role of technologies to accelerate changes. Therefore, in the path of human evolution, we have taken a big leap when introducing digitalization from the papers. Computing technologies had witnessed a significant change when the Internet has started gaining momentum. Therefore, today our marketing concepts have changed from narrow F2F concepts to digital contacts, communications, and interactions now. Today we have an edge of Digital Darwinism, where we can create the best experiences of products, services, supports, and sharing.  

How Marketers Using Different Types of Technologies

The advent of technologies provide the human civilization three ways to evolve further:

• Iteration: Doing the same things better ways
• Innovation: Doing new things in new ways
• Disruption: Doing new things in new ways that make the old ways obsolete

The prime targets of marketers are attention and engagement of their target audience. Therefore, marketers are always scrappy to adopt future technologies and ready to make changes in their marketing approaches as well accordingly. Today we have the Internet as an infinitive source of information and myriads of other activities including shopping. Apart from traditional computing devices, recent innovations in mobile devices and wearable technologies are adding more comfort to surf the web and connect the people with businesses. Therefore, when someone inclined to find something on the internet, we have search engines, social search, review sites, and other ways to offer innovative technologies. When a visitor reaches the intended site, the next steps of engagement and conversion are taking place. After accomplishment of shopping, for instance, marketers are eager to push shoppers to share their overall experiences (X) with the business such as

• BX (Brand Experiences)
• CX (Customer Experiences)
• UX (User Experiences)

Today social networking sites are considering great places to share anything from personal emotions to product/service experiences on the web. Therefore, social media is becoming a great instrument for connectivity, socialization, and business with the integration of several types of technologies in it. For instance, disruptive trends & technologies including:

• Cloud computing
• Real-time
• LBS
• Instant messaging
• Big data
• Mobiles
• Wearable
• Beacon
• IoT
• Augmented reality
• Payment gateways

  Among these all existing and upcoming technologies, some are iterative, innovative, and many are disruptive in nature, and social networking sites are under the shadows of such tech revolutions taking place with the pace of time.

How Tech Revolutions Shape the Social Revolutions

We have seen three ways for any evolution

• Iteration
• Innovation
• Disruption

Let us check how our tech revolutions have used it all.  

Iteration

Texting Technology in Social Media

In the era of 1990’s, we have invented pagers using numbers to send messages. With the introduction of primary sets of mobile devices, we had voice communication opportunity with a greater degree of mobility. SMS texting becomes a part of mobile evolution then. Despite smartphones and wearable technological advancements, texting is still taking place and even along with other multimedia contents like interactive GIF images and live videos. For instance, live video streaming needs texting options of social networking sites like Facebook Live to know feedback and establish real-time conversations with the audience. With this case, we can predict that texting would be more favorable trends in 2017 and beyond for the social media sites. Of course, evolution would be in non-spams and useful directions. “Texting will remain persistent on social media sites, and further iterations may make it more acceptable.” Unlike other multimedia content or ways of communication with other participants, texting is offering a high degree of personalization and taking place immediately even with low-end connectivity channels.  

Innovation

Live Video Streaming Technology

Since 2012, videos are gaining momentum, and YouTube has achieved the label of top social media site with the highest viewership. After recognizing the trends, some innovators have experimented live video streaming technologies, and YouTube also has adopted it gracefully. Against the downloadable videos, live video streaming is exhibiting tons of business advantages for the marketers so, after the success of Meerkat in 2015, Twitter has developed and integrated Periscope, while Facebook has uplifted FB Mentions and converted into Facebook Live using the latest live video streaming technologies, tools, and techniques. Thus, innovation in video technologies has given birth to live video streaming platform combined with social media sites and made the case of social media sites stronger to sustain in coming years. The combination of iterative and innovative technologies clearly evident in the case of “What’s App” like social media evolution where mobile app is displaying iterative approaches in texting features while integration of uploaded and live video streaming are innovative approaches to make the app momentum, at least for the present moment!  

Disruption

Virtual Reality Technology

On a social sphere, VR goggles have made significant impacts as The New York Times has released its AR app and recorded the highest downloading rate for AR app niche in the market. Augmented Reality is a disruptive technology so need the entire set of hardware and software altogether different from any technology running in the market. According to news media, AR app of New York Times was watched for an average of 14 minutes by the people. Unfortunately, development of VR app is not as expensive as its viewing set of instruments/equipment, so we have to wait for more to be affordable.

Wearable Technology

However, wearable technology is the altogether different thing for social media, but wearable devices are capable of providing a new level of social engagement and personalization experiences when combined with present social media applications. For instance, delivering instant notifications through smartwatches cannot be ignored at all in favor of social media. Smart Glasses as described earlier is instrumenting in the implementation of Augmented Reality technologies for multiple purposes and connecting it with social media apps can bring innovative ways to consume upcoming tech innovations among the mass.  

Disruptive Tech Integration on Social Media Sites

As we have seen before, disruptive trends and technologies can change the shape of social media in near to far future. For instance, Cloud Computing technologies can enhance social experiences by providing uninterrupted connectivity and other cloud benefits. Real-time and location-based technologies (LBS) make social platforms more reliable, engaging, and contextual in many respect so users would have real-time updates of data and locations. Thus, it becomes more relevant for the businesses which are opting such features for their marketing purposes. Similarly, the integration of Bluetooth technologies like Beacon makes social media more feasible for retailers. Further integration of various payment gateways through Buy Button like initiatives enable money transactions for a huge mass active on various social media platforms.  

Constraints in Social Media Sites Augmentation

Unfortunately, a picture of social networking sites at the present moment is not bright as we imagine. The solid reality on the ground is described below:

• Obstacles of time, resources, and most importantly budget prevent more businesses and professionals to go for video marketing
• Live video streaming market is still at infantile stage
• Only one-third of marketers have used Snapchat, and Instagram-like stories and rests are waiting
• Facebook like leading social media are encouraging paid marketing approaches. Thus, consequently 90% marketers have allocated budget for social ads in 2017 and beyond
• Declining in the usage of the leading social platforms like Google Plus, Facebook, and Twitter has resulted in surge in the use of innovative and niche platforms such as Instagram, Stumble Upon, Snapchat, Quora, Periscope, and others

 

Conclusion:

We have seen the impacts of tech revolutions on the social media revolutions closely in the post and based on that we can say social media never remain in the same state and with the same technologies. Therefore, Facebook has acquired What’s app well before it reaches its peak and now created Facebook Live platform for upcoming live video streaming technologies. Twitter has already seamlessly integrated its innovation in live video streaming technologies via Periscope and grabbed a substantial amount of traffic to beat competitions today and tomorrow as well. If you want to have an efficient social media campaign running for your business, Addon Solutions is offering impeccable web and mobile app development services along with Internet marketing services. What you need it to come in contact with our SEO and SMO teams and know more regarding our offerings.