Augmented Reality in Jewelry

Emerging Technologies

In recent times AR has taken over various industries such as medical industries, manufacturing real states, retail, etc. As technology is changing the mindset of people is also improved with advanced technology. Here we are going to discuss their effects on Jewelry Industry.

Different brands, such as De Beers, Forevermark, Tacori, and Boucheron, have already started using AR. AR development services are reshaping the retail, manufacturing industry more fascinating & engaging.

How can AR use in Jewelry?

Marketing

Marketing is the most crucial thing when it comes to earning profit in business because, with the help of it, we can reach a wider audience by awareness about our brand. The oldest form of marketing for jewelry is to publish a product catalog. With the AR, we can make 3D catalogs for our customers. In this, the most important thing is about designing and the presentation.

If a customer can see the 3D images of the designs, then they will be more attracted. With the AR technology, you can also build the showcases which have the budget and display the things via the shopping glass that also have information like size, weight, and many more.

The persons have to point their gadgets onto the showcases. A company known as TissotSelfridges boutique sales had been increased to 85% after they started using AR.

Enhancing customer experiences

In the 21st century, we can get anything with the help of our mobile devices. Now need people like to buy from the shop; instead, they order things online. But there is more problem with it, that is, customers can see the product only in 2D. Watching jewelry in 2D doesn’t give the exact size and pattern of the design of jewelry.

AR can quickly solve this problem, with the help of AR, we can produce 3D images of the product. The scheme “try before buy” is excellent for online shopping if paired with AR. These apps which have come into the market also give a chance to people that they can do it virtually at home or anywhere else.

Business efficiency

Nowadays the number of a smartphone in the market is increasing rapidly. Your business reach will increase with the help of Smartphones. Also, to start a business, you will not require to invest heavily in infrastructure. Users can also cut in advertising costs. This app will also boost sales. Customer can purchase their desired things with the only few clicks.

Various Jewelry apps

Various jewelry apps that are already present in the market and are quite profitable. The Augmented reality app developer will create Jewelry pieces that will appear as a piece of real jewelry. Usually, AR apps are of two types, and they are: projecting 3D objects (markerless) and marker-based apps that demonstrate the AR elements.

Say! Yes

This app especially runs on iPhone/iPad. This app specially built for engagement rings. This app runs based on hand recognization. In it, a virtual ring put on our hand, and we can also change the figure on which the ring is set simply by pressing on it. The final look can share via various social media platforms.

Shop4Rings  

This app allows you to try on jewelry present on Amazon and Kobelli edition. It also has 300+ features for a selection of the ring. You can try the ring with a full description of size and prize. It provides “Try on” functionality. “Try on” functionality utilizes hand scanning AR tech. This app also offers various other features such as wish list, different ring sizes for different countries, swiping, and social sharing. This app is available for iPhone/ iPad.

CaratLane

This app allows observing multiple kinds of jewelry, such as pendants, necklaces, rings, etc. This app provides various features are image zooming, catalog browsing, and wish to list. Users can buy up to 300 items of jewelry in one go. This app allows you various discount offers up to 25% as compared to purchasing items physically.

Advantages of using AR in jewelry

Price issue

The price is high, so with the help of AR, we can explain the rate of every jewelry. It can also help customers to find jewelry in their budget. It can save their money, and they will get the jewelry as per their wish.

Saves time

It also saves time that a particular waste in shopping. Instead of going to a shop and trying out various jewelry, customers can try all of them virtually from their house. The user will be able to get a quick & convenient shopping that millennials desire the most.

Online sales for jewelry is low

Online sales are the lowest level because at the moment customers can only see 2D images of the products. They cannot check the size of the rings or bangles that they are buying. End-user will be able to compare the price online. These apps will help you with marketing.

Conclusion

AR is very beneficial for the Jewelry industry because it allows a customer to try out various designs without actually wearing them. It is also helpful for marketing purposes as customers can see 3D images of different jewelry instead of watching 2D models in an advertisement.

It will attract more customers and help you grow your business. They don’t have to visit physically in the shop and also they can get the design according to their requirements.